Our Strategy and Business Model
We remain focused on our original vision for ITV as an owner, producer and broadcaster of content.
We are confident that our strategy to maximise our value as an integrated producer broadcaster, creating, owning and distributing content around the world, is the right long-term path for ITV.
Our strategy is focused on three key priorities:
Our sources of competitive advantage
The UK’s biggest marketing platform delivering unrivalled commercial audiences
The scale of our channels and the significant investment we make in quality content gives ITV unique scale and reach on our main channel and more targeted audiences on our family of channels and the ITV Hub.
At the core of ITV is our focus on creativity and content, whether selling unique content around the world or investing in third-party content to broadcast across multiple platforms. Internationally we have built production and distribution scale in key global creative markets through organic growth and selective acquisitions.
ITV has built relationships globally, with major networks and local broadcasters, and owns the rights to a diverse portfolio of shows, particularly drama and entertainment, for international distribution.
Our strategic assets
Our strategic assets underpin ITV’s competitive advantage
Creating and owning the rights to quality content
Our strong brand
Our talented, creative people
Our diversified revenue streams
By developing and retaining the rights to content, ITV is able to maximise the value of its programme brands across a range of revenues streams, making ITV a more balanced business and enabling it to drive value from different revenue models.
AdvertisingBy developing and retaining the rights to content, ITV is able to maximise the value of its programme brands across a range of revenues streams, making ITV a more balanced business and enabling it to drive value from different revenue models.
Commercial partnershipsWe work with advertisers and advertising agencies to provide unique commercial partnerships and sponsorship opportunities that extend beyond pure spot advertising.
Pay & interactiveWe earn pay revenues primarily from licensing our HD channels, our pay channel ITV Encore and our online video on demand (VOD) services. We also monetise our consumer interaction with our biggest shows through competitions and voting.
Original productionWe produce original content commissions for broadcasters internationally from our production bases in the UK, the US, the Netherlands, Germany, France, Australia and the Nordics.
Distribution revenuesWe own the rights to a significant catalogue of programmes and formats which we sell and license to broadcasters internationally. The strong global demand for content provides a significant opportunity for us.
For advertisersThrough delivering unique scale and breadth of demographics and new innovative ways of engaging with consumers around quality programme brands
For audiencesThrough a varied, high-quality programming schedule
For broadcasters and platform ownersThrough delivering quality programming which they can then monetise through their own business models
For our peopleInvesting in and developing our creative, on screen, commercial and operational talent