ITV at a Glance
ITV, as an integrated producer broadcaster, creates, owns and distributes high-quality content on multiple platforms.
We operate the largest commercial family of channels in the UK and deliver our content through traditional television broadcasting as well as on demand via the ITV Hub.
ITV broadcasts a wide variety of content on its family of free-to-air channels. We invest over £1billion annually in programming for our channels which is primarily funded by television advertising revenue. ITV has the largest share of the UK television advertising market, and we estimate this share to be 46.1% in 2015 (2014: 45.9%).
The family of channels attracted a total share of viewing (SOV) of 21.2% in 2015 (2014: 22.0%), the largest audience of any UK commercial broadcaster.
Our main channel is the largest commercial channel in the UK, delivering 98% of all commercial audiences over five million.
Our free-to-air digital channels provide more targeted demographics for advertisers such as 16-34’s, ABC1 Men and Housewives with Children, and consist of ITV2 and ITV3, the two largest digital channels in the UK, and ITV4, CITV and ITVBe.
We also have high definition versions of our digital channels available on pay platforms along with ITV Encore, our pay only channel available exclusively on Sky.
In addition to linear broadcast, ITV delivers its content across multiple platforms. This is either through the newly launched ITV Hub, now available on over 27 platforms including ITV’s website (itv.com) and pay providers such as Virgin and Sky, or through direct content deals with services such as Amazon, Apple iTunes and Netflix.
We have built significant scale in key creative markets around the world, creating and producing programmes and formats that return and travel, namely drama, entertainment and factual entertainment.
ITV Studios creates and produces content in the UK and internationally, while our distribution business, Global Entertainment, sells finished programmes and formats worldwide.
ITV Studios UK
ITV Studios UK is the largest commercial producer in the UK. We produce programming across a diverse range of genres such as drama, entertainment and factual for ITV’s own channels, as well as for other UK broadcasters such as the BBC, Channel 4, Channel 5 and Sky.
ITV America is the largest unscripted independent producer of content in the US. We have acquired a number of unscripted and reality producers and have grown our presence in scripted content, using our strong cash flows to produce high profile dramas with the potential to travel and build international appeal.
ITV Studios Rest of World
ITV Studios also operates in the Netherlands, Germany, France, Australia and the Nordics, producing content for local broadcasters in these regions. This content is either created locally or are formats that have been created elsewhere by ITV, primarily the UK.
Global Entertainment, ITV’s distribution business, owns the rights of ITV programmes and formats and acquires third-party content and distributes this to other broadcasters and platforms internationally. Within this business we also finance productions both on and off-ITV to acquire global distribution rights.